Runners Hive

Project for The Runners Hive

Photographer: @astoldbyufa
Art Direction: @ogunsii @magapls
Styling: @magapls_

Talents: @cottonx4ndy @234legacy @t1oluwani @nafisah.eboh @beebahhhh_ @ehi_gocho @coco_scottt @d.boy.is.a.gun @Maidunama @ms.soniaaa @lol_culture.c

Production Assistants: @tims_dgaf @didi_muky
Retouching: @ruslanaxr
Digital Design : @antonio_konstantin_iloba

This unique project combined the elegance of evening attire with the dynamic energy of running. The concept? People dressed in formal suits and gowns on a running track – a striking contrast between luxury and sport. My role was to bring visual harmony by working with bold, vibrant colors and ensuring all images followed a consistent color palette. The result? A polished, stylish, and energetic campaign that reflects the core idea of the Runners Hive app – making every step count in an exciting and rewarding way.

📽 Color Grading for Intro Videos

Beyond retouching the photos, I also worked on color grading for short intro videos. The goal was to maintain the same vivid and cohesive aesthetic across both static and motion visuals, ensuring a seamless experience for viewers. The tones enhance the dynamism and exclusivity of the project, making each frame stand out while aligning with the brand's modern and premium identity.

💡 About Runners Hive

Runners Hive isn’t just another running app – it’s a game-changer for those who love competition, progress, and rewards. Users earn points with every run, which they can redeem for discounts on high-end running gear, exclusive event entries across the UK, and more. Whether you're aiming for 5km or a marathon, Runners Hive makes each step more motivating, rewarding, and connected to a vibrant community.

This project was an exciting challenge, merging fashion, sport, and technology into one cohesive visual story. I'm thrilled to have contributed to such an innovative campaign! 🚀🏃‍♂️🏃‍♀️

#CommercialRetouching #ColorGrading #EditorialRetouch #SportsPhotography #LuxuryMeetsSport #RunningCommunity #CreativeRetouch #HighEndRetouching #PhotoEditing #FashionAndSports

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